When royal tot Prince George takes his first steps, the chances are he will be shoes made by Early Days.
The future king appeared sporting a pair of soft leather navy shoes designed and produced by the company at their Leicester based factory.
“We couldn’t have chosen a better baby to model our shoes!” said Paul Bolton, managing director of Early Days.
“I looked at the photo of Prince George and his parents on tour in New Zealand and recognised the shoes he was wearing. I still cannot believe it – we’ve been making shoes since 1952 and now they’re being worn by a future king.”
Early Days have seen interest in their products and sales explode since the prince was seen wearing not one but two pairs of their shoes in both Ecru Navy (Style Alex from their new leather range).
“There were so many e-mails and phone calls from all over the world – America and Japan.” Continued Paul.
“We were inundated with requests for the shoe leading to it selling out in UK shops in a matter of Days.”
The Alex shoe chosen for the eight-month-old is also available in ivory.
“Presumably, because these shoes were made in England and we predominately use the Union flag, it might have helped make the sale,” said Paul.
“They are a super pair of shoes, leather, with an F-width fitting. They are classed as ‘pre-walkers’ for children who want to toddle around.”
Early Days will be exhibiting at Bubble 2014, showcasing their new leather range.
Now in its 7th year, the UK’s leading kid’s trade event, Bubble runs for two days every January and July.
Bringing together top exhibitors from across the childrenswear industry to showcase the very latest in children’s fashion, accessories, gifts and homeware.
For retailers, it’s a fantastic opportunity to discover new design talent, catch-up with established labels, see the best international brands, and benefit from some expert business advice.
For Early Days, it gives an opportunity to meet with their existing retail partners and to make contact with potential new partners, whilst at the same time, showcasing new designs & ranges.
Bubble 2014 is expected to be a busy two days for the staff manning the Early Days stand, with the interest in their new leather range having exploded after Prince George was spotted wearing a pair of their shoes when on tour with his parents earlier this year.
Bubble is on from 13th -14th July at the Business design Centre In London.
Having first launched a web presence over 10 years ago, Early Days are delighted to announce the launch of a completely revamped website.
With a fresh new look, and a focus on supporting retail partners, the site aims to showcase the Early Days brand as a top quality product, made in the UK using manufacturing techniques that combine modern facilities and a highly skilled workforce to deliver a top quality product.
The new site will be continually updated with news and information on new styles & stockists.
“Although we have taken the decision to make our products available exclusively through retail channels, we are keen to maintain a close relationship with our end customers” Explains Paul Bolton, Managing director of Early Days “With this in mind, although the new site no longer allows direct purchase, customers will still be able to find full information on our products, and be able to contact us with any queries they may have. We will also be delighted to help them locate local stockists should they need it.”
The new site launched this week is also optimised for viewing on a wide range of devices including, desktops, mobiles and tablets.
With the launch of their new website this week, Early Days are heralding a new direction in terms of their relationship with the market. Having always had a strong partnership with the high street and online retail trade, Early Days have now taken the decision to stop offering sales direct to end users.
“Our primary route to market has always been via top quality retailers in the UK and overseas, and the main reason we started selling direct was to assist end users who did not have our products available in their local markets.” Explains Paul Bolton of Early Days “However now with a rapidly expanding network of retail partners, the need for direct sales is significantly reduced”.
Children’s shoes are a very tactile purchase that need to be fitted carefully. The best way to ensure the perfect fit is to purchase shoes from a reputable retail outlet either on-line or on the high street, who take care to ensure that the shoes you buy are right for your child. We are therefore committed to ensuring that we devote our time to supporting these retail partners, who offer excellent customer service, and ensure that our products are widely available.
Early Days shoes are available through a wide range of stockists who supply across the globe. If you want help finding the one nearest to you, get in touch, we would be delighted to help. Full details of our range are also available on our newly revamped website here (link to catalogue pages)
Over the last 10 years there has been much talk of the demise of British manufacturing, and the trend to moving production to cheaper locations overseas. However this trend is now reversing with many companies now moving their production back to the UK.
Cheap overseas production may be OK for highly standardised mass production of commodity items, but when it comes to production process where quality control and consistency are key, having the production based locally to the market is a much better option. In fact, Michael Bolton & Sons (Manufacturers of Early Days shoes) have always bucked this trend, having manufactured their products in the UK continually since Tony & Michael Bolton started making shoes in Leicester in 1952.
With the UK now having a great reputation for the manufacture of high quality products, especially (and ironically) in rapidly growing markets like the Far East. The commitment to manufacture in the UK is now seen by the company as a key marketing message, and hence the display of the union Flag on every pair of shoes made by the company in the UK.