Early Days is very pleased to have linked up with a number of top retailers to ensure all customers have optimum accessibility to its product ranges and the best possible shopping experience.

The company is now working with leading specialist retailers, both online and with a high-street presence, who share Early Days’ integral standards and values. These are independent childrenswear stockists with an emphasis on quality, style and service, in which customers can have complete trust – the perfect fit for the skilled British manufacturing, contemporary design and craftsmanship inherent in every pair of Early Days shoes.

As part of this development, Early Days has recently stopped making direct online sales through its own website to focus on its core strengths in design and manufacture. However the team continues to support its retail partners with the production of attractive, informative promotional materials such as seasonal catalogues, and the inclusion of listings on the Early Days website – all intended to make the research and purchase process smooth and efficient for customers old and new.

With its expansive range now encompassing something for everyone, from the beautiful Christening items and classic Leather Collection to Baypods, made to deliver fantastic quality at competitive prices, Early Days is proud to be collaborating with retail firms that can offer the same experience, passion and industry insight that its team brings to the creation of each product.

The choice of Early Days’ classic style for Prince George’s tiny feet has had far-reaching consequences. The decision to buy Early Days British designed and manufactured shoes for the young Prince has resulted in a surge of demand from as far away as Australia and the Far East.

After the young Prince was photographed in beautiful Alex pram shoes from the Early Days Leather Collection earlier this year, parents couldn’t get enough of the range for their own little ones. All Early Days shoes combine traditional craftsmanship and quality with a clean, contemporary look, making them the perfect choice for both style and practicality. Given the brand’s British heritage too, it’s little wonder that the Duke and Duchess of Cambridge have opted for Early Days for their son – or that so many others have followed suit.

The sudden increase in orders from both the UK and abroad following such endorsement led Early Days to fast-track expansion plans and dramatically boost production capacity with the employment of additional skilled staff and the decision to subcontract some operations to another local company that shares the same values and emphasis on quality.

It has been a whirlwind year in which Early Days has not only gone from strength to strength in the UK but seen a phenomenal 50% increase in export sales, with the brand gaining important new customer bases in several areas of the world.

A fascination with the British monarchy and tradition, along with a cultural focus on fashion, has made this growth particularly impressive in the Middle East and Far East, while Prince George’s much-publicised inclusion on his parents’ tour Down Under may have contributed in large part to the upsurge of interest in Australasia. There has also been a significant rise in orders from the US.

Early Days is thriving in these overseas markets, generating and delivering exactly the kind of success story that the UK economy needs for sustainable growth. The team is committed to developing the brand around the globe while continuing to nurture both loyal and new customers at home.

It remains to be seen what impact next year’s addition to the Royal family might have on Early Days’ international presence!