Early Days is pleased to report a significant increase in capacity and productivity at its long-term Leicester base, cutting the time between ordering and delivery without compromising on the hours of skilled work that go into every pair of shoes.

The rise of more than 25% is down to the expansion of the workforce, with the addition of new experienced, skilled and dedicated staff members to the team. Following a huge surge in demand for Early Days shoes from customers at home and around the world, inspired in no small part by images of the young Prince George wearing the brand, the company moved very quickly to bring forward expansion plans and dramatically build capacity.

The quality of traditional craftsmanship required to create Early Days shoes means that recruitment at the essential high level is a challenging and inevitably time-consuming process. Early Days has experienced an incredible doubling of exports over the past 12 months, spearheaded by orders from the Middle East and Asia, plus a jump in interest from both Australasia and the US, as well as within the UK, and some lengthening of lead times was unfortunately inevitable in the short term.

b625_blueThe company was able to ease production-line congestion by subcontracting some operations to another local firm that shares its ethos and values, but it is now delighted to have the right new staff in place and is immediately seeing the results.

We are also pleased to announce that we are now taking orders for the New Navy Baypod model B625. This material is now in full production and initial orders have been fulfilled. Customer reaction to the timeless shade has been overwhelmingly positive, with repeat requests already coming in.