Royal connection sends Early Days exports soaring
The choice of Early Days’ classic style for Prince George’s tiny feet has had far-reaching consequences. The decision to buy Early Days British designed and manufactured shoes for the young Prince has resulted in a surge of demand from as far away as Australia and the Far East.
After the young Prince was photographed in beautiful Alex pram shoes from the Early Days Leather Collection earlier this year, parents couldn’t get enough of the range for their own little ones. All Early Days shoes combine traditional craftsmanship and quality with a clean, contemporary look, making them the perfect choice for both style and practicality. Given the brand’s British heritage too, it’s little wonder that the Duke and Duchess of Cambridge have opted for Early Days for their son – or that so many others have followed suit.
The sudden increase in orders from both the UK and abroad following such endorsement led Early Days to fast-track expansion plans and dramatically boost production capacity with the employment of additional skilled staff and the decision to subcontract some operations to another local company that shares the same values and emphasis on quality.
It has been a whirlwind year in which Early Days has not only gone from strength to strength in the UK but seen a phenomenal 50% increase in export sales, with the brand gaining important new customer bases in several areas of the world.
A fascination with the British monarchy and tradition, along with a cultural focus on fashion, has made this growth particularly impressive in the Middle East and Far East, while Prince George’s much-publicised inclusion on his parents’ tour Down Under may have contributed in large part to the upsurge of interest in Australasia. There has also been a significant rise in orders from the US.
Early Days is thriving in these overseas markets, generating and delivering exactly the kind of success story that the UK economy needs for sustainable growth. The team is committed to developing the brand around the globe while continuing to nurture both loyal and new customers at home.
It remains to be seen what impact next year’s addition to the Royal family might have on Early Days’ international presence!